Liz Johnson

Liz manages and oversees the brand’s Facebook, Instagram, and LinkedIn channels. She works closely with the marketing team to help guide the overall strategy, while writing and sharing content on a day-to-day basis, handling community management responsibilities, and guiding the creation of content and campaigns. Prior to joining DOBI, Liz worked for 5 years as a Digital Consultant across the automotive and information technology sectors. She was responsible for managing overall digital strategy and website management for a dedicated group of 45 dealerships across the automotive industry, including clients such as FCA and Mercedes-Benz. In 2018, Liz achieved the title of Miss Michigan USA. During her reign, she was solely responsible for managing all social channels for the organization including Instagram, Snapchat, Twitter, and Facebook. She also managed many partnerships and secured sponsorships that produced branded content that was promoted across all of the Miss Michigan channels and cross promoted with the Miss USA + Miss Universe Organization.